A sunset reflected in the clouds over snow covered mountains.

World of Birks

 Since 1879, Birks has been inspired by Canada, a unique land of new beginnings and a vibrant tapestry of culture. Today, Birks embodies the refreshing Canadian spirit in international luxury fine jewellery. Inspired by the wonders of nature, Birks’ designs echo the sustainable and ethical commitment to the land that inspires its creations.


OUR SPIRIT. OUR NATURE. 

The Wonders of Nature are at the Heart of Birks

Since 1879, Birks has been inspired by the stunning landscape and exhilarating spirit of Canada. From snow-covered mountaintops to crystalline streams, the Canadian environment is as diverse and moving as the people who live within it.

Four main elements are the source of inspiration behind Birks’ fine jewelry collections: land, wood, water, and sky.  

Designs inspired by the dramatic landscape and uplifting spirit of Canada

Green snow covered rocky mountains

Land

From the great North to the Canadian Rocky Mountains, and green landscapes of rolling hills; a nod towards this magnificent land of Canada and the people who call it home. A land of new beginnings upon which Henry Birks founded a legacy that began with a dream.

Aerial photo of a forest

Woods

From the prairie grassland to the Arctic tundra, the fauna and flora that thrive in the Canadian woods, prairies, and landscapes fuel creativity.

an ice block in the middle of a flowing river.

Water

From the sparkle of fresh rain and gleaming morning dew to swiftly flowing rivers, lakes and frozen wonders stemming from Canadian winters.

A macro photo of a pink flower and 2 bees in front of a blue sky

Sky

The enchantment of the sky — gleaming golden hues to the illuminating mid-night sky that sweeps from coast to coast.

Our Icon

From the treasured and most distinctive Birks Blue Box®️, a gift from Birks has played an important part in life’s celebrations & heartfelt moments for generations of Canadians.

painting of a woman opening a birks blue box.

The Birks Blue Box®️

Created and introduced in the 1920s, our most iconic creation remains the legendary Birks blue, a color steeped in history and a symbol of prestige and elegance. It is in our Birks Blue Box®️ that the jewelers’ designs are presented, based on a tradition of excellence, from nature’s purest and clearest Canadian diamonds to the most perfect pearls. Wrapped in the iconic box, Birks gifts have been treasured by generations who have come to appreciate each jewel’s superior craftsmanship, unrivaled quality, and timeless appeal.

“AS A HERITAGE RICH CANADIAN BRAND, IT IS IMPERATIVE WE GIVE BACK TO OUR NATION.”

“AS A HERITAGE RICH CANADIAN BRAND, IT IS IMPERATIVE WE GIVE BACK TO OUR NATION.”

Jean-Christophe Bédos

President and Chief Executive Officer of Birks Group

Our Commitments

Birks designs are continuously inspired by nature, and we seek to protect it for future generations. 

A raw diamond sits on a white table

OUR DIAMONDS:

Responsible & Everlasting

Birks is committed to designing and offering jewellery that is made of conflict-free minerals. We pride ourself on offering diamonds that adhere to the Kimberley Process, an international certification serving to ensure that diamonds are conflict-free.

The journey of a Birks Canadian diamond begins in the verdant soil of the vast Canadian landscape. Each sustainably-mined, conflict-free diamond is traceable from a rough crystal to a polished gem, ensuring its pedigree and provenance. 

The Birks Canadian diamonds are highly regarded because Canadian diamond mines have some of the world’s highest environmental standards, and are some of the world’s purest and clearest. Our expert gemologists scrutinize each diamond, ensuring that it has been fashioned to release all the fire and brilliance that the diamond possesses.  

Birks Canadian-mined diamonds meet strict color, clarity, and proportion criteria and are traceable from the mine to the Birks Blue Box®. We are proud to align our values with those of our loyal customers.

Each Birks Canadian diamond is laser-engraved with a maple leaf and is assigned a unique Birks Diamond Identification Number which assures the diamond’s origin.