Birks for Bees Collection

“Our commitment to protecting nature is how we honour our heritage, safeguard our future, and preserve Canada’s natural beauty for generations to come.”

Jean-Christophe Bédos – President and Chief Executive Officer of Birks Group

An illustration of a bee and an orchid flower.

Our Mission

Bees are essential to Canada’s rich biodiversity. As key pollinators, they help flowers bloom, crops grow, and ecosystems thrive. Their role is vital to sustaining Canada’s world-renowned natural environment and the overall health of our planet. Without them, our ecosystems—and our food supply—are at risk. Through the Birks for Bees initiative, we collaborate with Canadian organizations, like-minded partners, and brands to raise awareness and take action to protect pollinators across the country.

Our Initiatives

Seeding Program

We are creating new pollinator habitats across Canada through a seeding program. These pollinator-friendly seeds will be planted in municipal spaces, community gardens, and public areas.

Urban Beekeeping

Urban beekeeping helps offset habitat loss by providing safe havens for pollinators and, in turn, supports biodiversity in cities. We’re proud to host a beehive on the rooftop of our Montreal head office.

For every $1, we plant enough seeds to...

Grow 11 pollinator-friendly plants

Bloom 255 flowers

Save 4 bees

Our Partners

Pollinator Partnership Canada

Pollinator Partnership Canada (P2C) is a registered charity dedicated to the protection and promotion of pollinators and their ecosystems through conservation, education, and research.

Learn More

Alvéole

Urban beekeeping supports the production of local honey, pollination and urban greening. Urban areas make for an ideal habitat for bees due to the cities' ecological regulations. Birks is proud to home beehives in Montreal and Toronto, both managed by Alvéole.