• Colour
  • Clarity
  • Cut
  • Carat
Colour refers to the natural hue of a diamond, ranging from completely colourless to light yellow. The GIA colour scale grades diamonds from D (colourless) to Z (light yellow), helping determine the purity and value of the stone.
Clarity refers to the presence of natural inclusions and blemishes formed during a diamond’s creation deep within the earth. The GIA clarity scale ranges from Flawless (FL) to Included (I), grading diamonds based on the visibility and impact of these characteristics on a diamond’s purity and appearance.
Cut refers to the proportions, symmetry, and polish of a diamond, all of which influence how effectively it reflects and refracts light. A well-cut diamond allows light to return through the top of the stone, maximizing brilliance, fire, and scintillation.

Carat

Carat refers to the unit of weight used to measure diamonds, with one carat equal to 200 milligrams. While carat weight indicates a diamond’s size, the visual appearance can vary depending on the shape and cut of the stone, and larger carat weights are typically rarer.

Raw diamond in different carat weight on a light gray background.

Choose the Perfect Shape

A diamond’s shape is a reflection of personal style and individuality. From the timeless brilliance of the round cut to the refined elegance of emerald, the modern silhouette of oval, the distinctive pear, and the soft romance of cushion, each shape offers its own unique character. Choosing the perfect shape is a personal expression of the one who will wear it.

Understanding Diamond Beauty

BRILLIANCE

The white light reflected from a diamond, creating its overall brightness and driven by the precision of the cut.

FIRE

The dispersion of light into flashes of spectral colour, producing vivid rainbow reflections.

SCINTILLATION

The sparkle created when a diamond moves, defined by the contrast between light and dark reflections.

Three Birks diamond engagement rings on a white background.

Explorer Diamond Settings

The setting defines how your diamond is presented, shaping the overall design and character of your ring. A solitaire highlights a single centre stone with timeless elegance, while a halo setting surrounds it with smaller diamonds for added brilliance. A three-stone design features a central diamond framed by two side stones, symbolizing the past, present, and future of your love story.

Three Birks diamond engagement rings on a blue background.

Understand Metals

The metal you choose influences the overall tone and character of your ring. From luminous platinum to classic white gold, warm yellow gold and romantic rose gold, each offers a distinct expression of colour, strength, and refinement, allowing you to choose the metal that best reflects your personal style.

Three Birks diamond engagement rings on a blue background.

The Final Reveal

For over a century, the Birks Silver Bell Box™ has accompanied every Birks engagement ring. After every thoughtful step in choosing the perfect ring, it becomes a precious keepsake and symbol of love passed down through generations.