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About Tag Heuer

#DontCrackUnderPressure is much more than a claim: it is a state of mind. Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.

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  • TAG Heuer Connected Smartwatch

    TAG HEUER CONNECTED CALIBRE E4

    The next generation of Connected, a watch as unique as you.

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  • AQUARACER 200 | No Adventure is too great

    The ultimate tool watch for explorers.
    Wherever life takes you, from the highest summits to the big city.

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  • CARRERA | Forever Chasing Tomorrow

    The iconic sports watch designed for professional drivers and sports-car enthusiasts.

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