About Tag Heuer
#DontCrackUnderPressure is much more than a claim: it is a state of mind. Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.
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One name. Two legends. Reignited.
Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.
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