Sophie Nelisse wearing the Birks Dare to Dream jewellery collection on a blue background.

Every jewel holds a story

Jewellery is more than something we wear. It becomes part of who we are.

Each piece quietly bears witness to the moments we live, the people we love, and the milestones we celebrate. Worn, cherished, and passed from one generation to the next, it becomes a living memory.

Meet Sophie Nélisse

With warmth and authenticity, Sophie Nélisse joins Birks as its newest ambassador. Born in Montréal and celebrated around the world for her acclaimed performances, she has brought unforgettable stories to life on screen. Now, she represents a new generation and adds to a Canadian legacy that began in 1879.

Quote from Sophie Nelisse about jewellery.

Sophie Nelisse wearing the Birks Dare to Dream jewellery collection.

Discover the New Birks Dare to Dream

Inspired by the architectural details of Birks' first boutique in Montréal, the Birks Dare to Dream collection pays tribute to the place where our story began. Crafted in sterling silver and yellow gold, our mixed-metal link designs celebrate the beauty of contrast and the strength of connection. A modern interpretation of our heritage, it honours nearly 150 years of Canadian craftsmanship and savoir-faire. Each piece is designed to accompany the dreams we pursue today and carry the stories we pass on tomorrow.

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