TimeVallée 10th anniversary banner with gold clock design.

Celebrating 10th Anniversary and One memorable year in Montreal

TimeVallée: A Decade of Heritage and Beyond

Created in Switzerland in 2014, TimeVallée was born from the spirit of the Vallée de Joux and the artistry of fine watchmaking. The following year, its first boutique opened in Nanjing, introducing a new way to experience time as both craft and art. A decade later, TimeVallée celebrates ten years of global excellence alongside the first anniversary of its boutique at Royalmount in Montreal — two milestones that highlight its journey of vision, growth, and discovery.

Luxury watch boutique with Cartier, Jaeger-LeCoultre, and Baume & Mercier displays.

A Decade of Vision

What began in 2015 with the opening of the first boutique in Nanjing has flourished into a worldwide presence. In just ten years, TimeVallée has expanded to more than fifty locations across Asia, the Middle East, Europe, and the Americas. From the start, the mission has been clear: to celebrate the art of watchmaking through spaces that inspire and engage, where refinement and storytelling come together.

Entrance of TimeVallée at Maison Birks with luxury watch displays.

A Canadian Landmark

In 2024, TimeVallée by Maison Birks opened at Royalmount in Montreal, expanding the concept’s North American presence and marking its debut in Canada. Within its first year, it has already become a destination for Canadian watch enthusiasts, offering a welcoming environment where tradition meets modernity.

The boutique presents a selection of timepieces from seven renowned Maisons: Baume & Mercier, Cartier, Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai, and Piaget, and has quickly established itself as a landmark where both collectors and newcomers can experience the artistry of horology in a distinctly Canadian setting.

Gold watch face with gears on a white and gold background.

Heritage and Beyond

The philosophy of Heritage and Beyond has guided TimeVallée since its creation. Rooted in the traditions of fine watchmaking yet open to contemporary design, each boutique is conceived as a place of discovery and connection. This anniversary year brings the philosophy to life through worldwide celebrations, including the brand’s debut at Watches & Wonders in Geneva and exclusive activations across its network of boutiques.

A New Era

A decade after its founding and one year into its Montreal story, TimeVallée stands at a new horizon — a legacy shaped by craftsmanship and a future driven by creativity and exploration.

Visit TimeVallée at Royalmount, where every encounter promises discovery, innovation, and a true celebration of time.

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