1879 Editorial Logo

A closeup of a man's wrist wearing a Longines watch on a black background.

10.10: A Celebration of Horological Excellence

Closeup of Grand Seiko watch dial hands.

The Art of Precision

At the heart of every fine watch is its movement. Whether mechanical or quartz, the movement defines how a timepiece keeps and displays time. Mechanical watches are admired for their intricate networks of wheels, gears and springs, assembled and regulated with exacting care. Some showcase advanced complications such as perpetual calendars, chronographs or moon phases, each representing years of research and craftsmanship.

Quartz watches, meanwhile, are celebrated for their accuracy and convenience. Introduced in the 20th century, they combine advanced engineering with modern reliability, offering precision with minimal maintenance. Whether powered by a traditional mechanical form, or by a quartz crystal oscillator powered by a battery, every fine movement reflects the innovation and expertise of its maison.

Automatic timepieces Quartz timepieces

A Legacy Beyond Time

Owning a fine watch is about more than accuracy. It is about celebrating milestones, honouring achievements and carrying a piece of history on the wrist. Whether crafted in gold or stainless steel, powered by mechanical ingenuity or quartz precision, a fine timepiece becomes part of its wearer’s story. Passed down through generations, it transforms into an heirloom, embodying both memory and continuity.

As the world celebrates 10.10, the first International Watch Day, Maison Birks and TimeVallée invite you to discover our carefully curated selection of timepieces. From stainless steel and titanium creations to gold masterpieces, powered by both mechanical ingenuity and quartz precision, our collection brings together the artistry, heritage and timeless design that define fine watchmaking.

Watches at Maison Birks Discover TimeVallée