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About Tag Heuer

#DontCrackUnderPressure is much more than a claim: it is a state of mind. Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.

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  • TAG Heuer Connected Smartwatch

    TAG HEUER CONNECTED

    Designed for athleticism, ready for everyday use. Measure your performance down to the most detailed metrics.

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TAG CARRERA | FOREVER CHASING TOMORROW

The iconic sports watch designed for professional drivers and sports-car enthusiasts. The TAG Heuer Carrera is easy to read even at full speed. 

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  • AQUARACER | BEYOND THE EDGE

    Forged for the deeps, the ultimate diving watch pushes the boundaries of luxury timekeeping.

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