Founded in 1860, Panerai was founded by the watchmaker who created Radiomir - the first substance to give luminosity to dials.

Today Panerai's luxury watches represent the perfect balance between Italian design and Swiss technology.


Panerai Submersible watch on a rock underwater


Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: the new Panerai Submersible watches are professional divers watches drawing inspiration from the history of the brand but they look forward to the future, presenting innovative technical solutions.

Panerai Luminor Due watch on a rock underwater


Luminor Due, faithfully inspired by the lines of the classic Luminor of the 1950s but subtly redesigned, makes its entrance into the history of Officine Panerai. Italian design and Swiss watchmaking technical expertise have joined together to renew the history of a unique brand in the panorama of international high quality sports watchmaking.

Panerai Luminor on a rock underwater


Luminor is one of Panerai's iconic collections with its powerful, distinctive identity. A sports watch collection with a striking, minimalist design faithful to the history of Panerai.

Panerai Radiomir on a rock underwater


On the eve of the Second World War, Panerai creates the first prototypes of the model now known as "Radiomir" for the frogman commandos of the First Submarine Group Command of the Royal Italian Navy. Today's Radiomir retains many of the prototype’s features: a large, cushion-shaped steel case, luminescent numerals and indices, wire lugs welded to the case, a hand-wound mechanical movement, and a water-resistant strap long enough to be worn over a diving suit.


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