Female model wearing gold rings, bracelets, earrings and necklaces

Maison Birks Presents: Shy Creation

Striking the ideal balance between wearable designs and couture-quality pieces, Shy Creation—available online at Maison Birks—seeks to empower each person to define luxury on their own terms. Aesthetically fresh and dynamic while upholding the highest craftsmanship standards and using the finest materials, the brand rethinks fine jewellery through bold, fashion-forward designs.

Meant to be layered, mixed, and matched, the luminous pieces can be combined in an infinite number of ways to create a look that is quintessentially you. “We take a modern approach to luxury, extracting the beauty, paying attention to detail, and using the finest materials while abandoning the unapproachable rigidity of it,” explains designer Shy Dayan.

From the brand’s signature Amor pavé heart pendant necklace to huggie hoop earrings, paper clip link bracelets, and diamond bands, Shy Creation’s collections are as varied as they are imaginative. With its singular designs and emphasis on quality, the brand is a seamless addition to the Maison Birks offering.

Shy Dayan and his siblings

A Family Affair

The Shy Creation story started in 1993, when designer Shy Dayan started his career as a master jeweller creating unique, handcrafted pieces. Joined by his siblings David and Kathy a few years later, as CEO and creative director respectively, the three now drive the avant-garde brand together.

gif of model smiling and wearing silver heart jewellery

The Heart of the Brand

The Amor heart from the brand’s Kate Collection is one of its most popular designs. “We played with the lines on the classic heart motif to create a version with an elongated tip for a more feminine and relevant design,” says Dayan. Available in five sizes as a diamond pavé pendant necklace in 14K white, yellow, or rose gold, as well as stud earrings, and rings, the elegant shape has widespread appeal and an undeniable charm.

Luxury, your Way

“We are forever inspired by the beauty of the feminine,” says Dayan. Using silky finishes that calm the skin and embracing shapes that mimic the curves of the human body, Shy Creation strives to support women in feeling beautiful as they are with luxurious, stylish, and wearable fine jewellery that simply “feels right,” says David Dayan.