BIRKS LAUNCHES CANADIAN INSPIRED CANDLE

Birks expands into homeware with launch of scented candle in collaboration with Lyn Harris.

Montreal, Quebec. January 29, 2019Birks Group Inc, Canada’s leading luxury fine jewelry brand since 1879 is thrilled to announce the launch of the first-ever Birks candle, Birks Boréal. The captivating fragrance was created with perfume extraordinaire Lyn Harris who paid homage to the true Canadian outdoors.  Wrapped in the traditional Birks blue box, the first-of-its-kind candle will be available for purchase February 2019.

 

Designed in collaboration with world renowned, U.K. based perfumer Lyn Harris, Birks Boréal is a well-scented ode to the Canadian countryside. Using all-natural essences, Lyn created a scent reminiscent of a morning at the cottage in Canada, a memory filled with nostalgia for anyone who has spent time and enjoyed Canada’s natural wonders. Lyn Harris describes the compelling notes;

A forest floor of pine needles, the wet and humid soil, the green alpine air, the sugary sweet notes of pine sap and the clean fresh wood fuse to inspire the richness of a Canadian landscape.”

 

“This luxurious candle is the ultimate home accessory,” said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group. “Similar to our inspiration behind our product, we pay homage to the Canadian seasons by creating a scent that creates ambiance and warmth in the comfort of your own home.”

Drawing inspiration from natural elements including tree branches and pebbles, the Birks Boréal beeswax candle bears notes of fresh pine, maple syrup and smoky embers. The Birks Boréal candle will be available online and in-store February 2019 at a price of $95.00.

 

About Birks Group Inc.

Birks Group operates 26 Maison Birks stores in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands. The Birks brand is a leading fine jewelry, timepiece and gift brand available at all Maison Birks stores, Mappin & Webb and Goldsmiths in the United Kingdom in addition to other luxury jewelry retailers across North America. Birks was founded in 1879 and has become Canada’s premier luxury brand. Additional information can be found on the Birks website, www.maisonbirks.com

 

About Lyn Harris

The first classically trained perfumer in the U.K and lauded as the best and most stylish nose in the fragrance business. In 2000, she launched her original fragrance house, Miller Harris, and can now be found at Perfumer H.