BIRKS GROUP OPENS FIRST GRAFF BOUTIQUE IN CANADA

Opening Fall 2018, discover the exquisite world of Graff, only available in Vancouver, Canada.

MONTREAL, QC – October 24, 2018 – Fine jewellery brand Birks Group is delighted to announce it will open the first Graff boutique in Canada. As the exclusive retailer of Graff in Canada, Birks Group currently houses a selection of Graff collections in Brinkhaus, as part of its fine jewellery offering, and will soon unveil a standalone Graff boutique in Vancouver, opening in November 2018.

 

Founded by Laurence Graff OBE in 1960, Graff has operated at the pinnacle of the high jewellery industry for over half a century, discovering and crafting diamonds and gemstones of brilliance and rarity, and transforming them into spectacular jewels and innovative timepieces.

 

The award-winning House joins the highly desirable portfolio of luxury brands represented by Birks Group in Canada; located in the premier retail destination on West Georgia Street, the highly anticipated Graff boutique will house decadent, brushed-gold vitrines, showcasing one-of-a-kind high jewellery suites, irresistible fine jewellery collections and ground-breaking timepieces.

 

Francois Graff, Chief Executive Officer, comments: “Canada is an important market with a discerning and international clientele; this is a prominent retail destination for Graff and we are delighted to be exclusively represented by Birks Group, whose name is synonymous with luxury.”

 

“We are proud to be the only retailer to carry such an elite brand such as Graff,” said Jean-Christophe Bédos, President and Chief Executive Officer at Birks Group Inc. “We are committed to bringing brands to Canada that house innovation and quality and that will ultimately elevate the luxury shopping industry.”

 

Birks Group invites you to explore the extraordinary Graff collections available in Brinkhaus, Vancouver, and to discover the exquisite world of Graff with the standalone boutique opening its doors in November 2018. Select Graff product will be available for purchase for a limited time at Birks Yorkdale between Saturday October 27 until November 11.

 

 

Discover the latest creations @GRAFF

 

 

 

To request interviews or more information, please contact:

 BIRKS CANADA:

Aynsley Knight
Director of Public Relations
[email protected]
1-416-788-5083

 

GRAFF:

Alexandra Dubois
PR Manager
[email protected]
+44 (0)20 7584 8571

 

ABOUT BIRKS GROUP INC.

The Birks story began four centuries ago in Sheffield, England. The brand truly came to life in 1879
when Henry Birks opened a jewellery boutique in the heart of Montreal, Canada. What began as one
man’s dream became an iconic Canadian brand that is now distributed internationally. Birks collections
are inspired by Canadian nature and the brand’s rich heritage, offering classic styles with an edgy flair.
The Company operates 28 stores under the Birks brand in most major metropolitan markets in Canada.
In addition, Birks fine jewellery collections are available through select Mappin & Webb and Goldsmiths
locations in the UK, in Mayors stores in the US and at select jewellery retailers across North America.
Visit www.birks.com for more information.