The affordable three-piece round diamond solitaire series upholds true Birks diamond quality.
MONTREAL, QC - December 4, 2017 - Luxury Canadian fine jewellery brand Birks, has launched Birks Bloom, a three-piece series of affordable engagement rings with superior Birks diamond quality. The elegant Birks Bloom Collection is set in 18kt white gold that was crafted to perfection and inspired by love itself, with pieces starting at a competitive price of $2,995 CAD.
Birks Bloom was created with today’s nontraditional wedding in mind, allowing one to shape the perfect engagement story. Birks Bloom is a simple yet exquisite diamond solitaire collection that embodies Birks high-caliber craftsmanship and is reflective of the changing nature of how new generations shop for engagement rings.
“The way customers are purchasing jewellery has changed over recent years, especially within the wedding industry. By creating Birks Bloom, we are providing millennials more options to suit their wedding ring budget without having to sacrifice quality.” said Eva Hartling, Vice President, Birks Brand and Chief Marketing Officer at Birks Group Inc.
“ Birks Bloom embodies our passion for helping create everyone’s dream engagement story.”
As one of life’s most significant purchases, Birks Bloom was crafted to be inclusive of a variety of price ranges, as the collection consists of 0.50ct, 0.70ct and 1ct diamond rings. All Birks Bloom rings hold a Birks Diamond Certificate of Authenticity, representing the fine quality invested in the creation of this special collection. Regardless of one’s budget, Birks Bloom round diamond solitaire collection truly compliments a love that is in full bloom, and offers the utmost quality for a bride-to-be.
For more information, imagery or quotes please contact:
Amy Burstyn Fritz
Vice President, Birks Brand & Chief Marketing Officer