The stackable rings incorporate unique elements of Birks’ signature collections

TORONTO, ON – October 3, 2017 – Canada’s leading jeweller Birks will release a sparkly new standalone collection of rings, Birks IconicTM, during the first week of November 2017.
Incorporating unique elements of Birks’ signature collections – from Bee Chic to Birks Snowflake – the coveted new collection features something for every taste. Offering a wide price range, pieces start at $150 and cost up to $5,000 (CAD).

The Birks IconicTM collection is made of stackable pieces in 18K rose, white or yellow gold, sterling silver and titanium, many adorned with sparkling clusters of diamonds. The rings range in size from size four to size 10 and are available in both midi and regular options. All the pieces are intended to complement each other and are designed for layering, allowing customers to personalize their look and tell a unique story. They are also just as eye-catching and conversation provoking on their own. For men, Birks IconicTM offers a few styles, including titanium bands.

“From the dazzling beauty of Canadian winters, to the master craftsmanship of the honeybee, with a playful splash and a naturally polished touch – all while embracing our exclusive motifs including the Muse design inspired by the architecture of our first Montreal boutique – Birks IconicTM is a true representation of our journey,” said Eva Hartling, Vice President, Birks Brand and Chief Marketing Officer at Birks Group Inc. “It is a tribute to our roots and a declaration of our love for fine jewellery. It is also the first time all of our iconic Birks patterns are assembled in one collection, allowing one to create personal stories by selecting and combining the motifs of their choice for a unique statement.” Birks IconicTM is comprised of six honeycomb-inspired “Bee Chic” rings, five edgier “Rock & Pearl” rings, three dainty “Snowflake” rings, three staple “Muse” rings, three diamond-filled “Splash” rings, three thin and sparkly “Rosée du Matin” rings and three more casual “Pebble” rings.

The jewellery makes no-fail gifts both this holiday season and in the future, as the stackable nature of the pieces means you can never have too many of them (simplifying gift-giving). Whether diamonds are a girl’s best friend, or if customers are in search of a subtle look of plain and sleek sterling silver, the latest collection from Birks is filled with pieces that cater to a variety of tastes and styles, all prettily packaged in the brand’s signature – and always well-received – iconic blue box.

Birks IconicTM is available in retail locations November 2017.

For more information, imagery or quotes please contact:

Burstyn Inc.

Amy Burstyn Fritz
[email protected]



Eva Hartling
Vice President, Birks Brand & Chief Marketing Officer
[email protected]