Press Room

BIRKS GROUP ANNOUNCES PHASED RE-OPENING OF MAISON BIRKS STORES ACROSS CANADA

Montreal, Quebec. June 11, 2020 – Birks Group Inc. (the “Company” or “Birks Group”) (NYSE American: BGI) announced today that after temporarily closing all of its Maison Birks stores across Canada due to COVID-19 in March 2020, the Company is gradually welcoming guests back to select store locations where permitted. The Company is taking a measured approach, carried out week-by-week, market-by-market, in accordance with the directives of local government and public health authorities. As of today, the Company has reopened 18 of its 30 stores across Canada.

“We are pleased to announce to our clients that our Maison Birks stores are gradually reopening,” said Jean-Christophe Bédos, President and Chief Executive Officer of the Company. “The health and safety of our employees and guests remain our top priority during these unprecedented times. We have put in place additional measures to provide a safe shopping environment for all.”

To ensure the health and safety of its guests and employees as stores reopen, the Company has put into place hygiene protocols and enhanced its store environment and operating procedures. These measures include:

  • The wearing of protective equipment by the Company’s sales professionals.
  • Limiting the number of clients in store.
  • Practicing 2- metre physical distancing.
  • Installation of a hygiene station in every store.
  • Encouraging digital payment over cash.
  • Frequent cleansing of client touch points and merchandise and sanitization of service areas prior to opening each day.

As stores reopen, the concierge service remains available for clients by who prefer to shop by phone at +1 (855) 873-7373. As always, clients will be able to continue shopping from their home at MaisonBirks.com and benefit from direct complimentary shipping to their door.

About Birks Group Inc.
Birks Group is a leading designer of fine jewellery, timepieces and gifts and operator of luxury jewellery stores in Canada. The Company operates 27 stores under the Maison Birks brand in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands. Birks Collections are available at Mappin & Webb and Goldsmiths in the United Kingdom in addition to several jewellery retailers across North America. Birks was founded in 1879 and has become Canada’s premier retailer and designer of fine jewellery, timepieces, and gifts. Additional information can be found on the Company’s web site, www.birks.com

Forward Looking Statements
This press release contains certain “forward-looking” statements. Given such statements include various risks and uncertainties, actual results might differ materially from those projected in the forward-looking statements and no assurance can be given that we will meet the results projected in the forward looking statements. These risks and uncertainties include, but are not limited to the following: (i) the magnitude and length of economic disruption as a result of the worldwide novel coronavirus (COVID-19) outbreak, including its impact on macroeconomic conditions, generally, as well as its impact on the results of operations and financial condition of the Company and the trading price of its shares; (ii) a decline in consumer spending or deterioration in consumer financial position; (iii) economic, political and market conditions, including the economies of Canada and the U.S., which could adversely affect the Company’s business, operating results or financial condition, including its revenue and profitability, through the impact of changes in the real estate markets, changes in the equity markets and decreases in consumer confidence and the related changes in consumer spending patterns, the impact on store traffic, tourism and sales; (iv) the impact of fluctuations in foreign exchange rates, increases in commodity prices and borrowing costs and their related impact on the Company’s costs and expenses; (v) the Company’s ability to maintain and obtain sufficient sources of liquidity to fund its operations, to achieve planned sales, gross margin and net income, to keep costs low, to implement its business strategy, maintain relationships with its primary vendors, to mitigate fluctuations in the availability and prices of the Company’s merchandise, to compete with other jewelers, to succeed in its marketing initiatives, and to have a successful customer service program and (vi) the Company’s ability to execute its strategic vision. Information concerning factors that could cause actual results to differ materially are set forth under the captions “Risk Factors” and “Operating and Financial Review and Prospects” and elsewhere in the Company’s Annual Report on Form 20-F filed with the Securities and Exchange Commission on June 24, 2019 and subsequent filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.

Company Contacts:

Katia Fontana Vice President and Chief Financial Officer (514) 397-2592

For all press and media inquiries, please contact:
OverCat Communications
Audrey Hyams Romoff, [email protected], (647) 223-9970
Gillian DiCesare, [email protected], (647) 223-5590
Chelsea Brooks, [email protected], (289) 221-6006

 

Birks and Designer Izzy Camilleri Team up to Donate Masks to Hospitals

MONTREAL, April 16, 2020 /CNW/ – Birks and designer Izzy Camilleri are joining forces to supply masks to Canadian hospitals through a one for one program for all masks sold. When the COVID-19 pandemic swiftly evolved into business closures and shelter in place directives, all projects for Izzy Camilleri, a Toronto-based fashion designer providing wardrobe for the film and television industry, came to a sudden halt. Camilleri, who also runs IZ Adaptive, a global online business that designs clothing catering to people with physical disabilities, was forced to ask her staff to go on temporary leave.

As the health crisis continued to evolve and the shortage of masks became urgent, Camilleri felt compelled to act. Practicing social distancing and observing recommended health protocols, Izzy and several of her staff volunteered their time and headed back to her production studio to begin making masks to donate to hospitals. “We had fabric available that met the safety protocols and wanted to do what we could to help,” says Camilleri.

When Birks heard about this initiative, they immediately came on board to support Izzy’s efforts. “Since Birks was established in Montreal in 1879, we have been a part of Canadian’s lives in both moments of celebration and in challenging times,” said Jean-Christophe Bédos, President and CEO of Maison Birks. “From supporting soldiers and their families during times of global conflict to providing funding for medical research, Birks’ commitment to the community is woven into the historical fabric of the company.” Birks also recently launched a fundraising initiative to support the Montreal General Hospital Foundation where Bédos sits on the board.

While Camilleri continues to sew and donate masks for hospitals, she is now also creating masks for consumers including child-sized masks and masks adapted for people with physical disabilities. For every mask sold*, Birks and Camilleri have established a one for one program which will donate a second mask to a hospital. “People wearing masks when they leave their homes offers mutual protection that can significantly reduce the number of individuals exposed”, adds Bédos. “The challenge is a shortage of masks available to consumers. By teaming up with Izzy we are able to provide masks for hospitals and protect our community.”

The eco friendly, washable fabric masks are made from a densely woven poly cotton and spandex blend following the protocol established for consumer use. They can be machine washed in cold water and tumbled dry on low heat. Masks are $15 and can be purchased online at www.izadaptive.com. “We are proud to partner with Izzy to support an initiative that provides effective personal protection and is environmentally friendly, reusable and cost effective,” adds Bédos.

Birks and Camilleri are encouraging mask purchasers to show their support and tag #Masks4All.

About Birks
Established in 1879, Birks (Birks Group Inc.) is Canada’s leading designer of fine jewellery, watches and gifts available at all Maison Birks stores, Mappin & Webb and Goldsmiths in the United Kingdom in addition to other luxury jewellery retailers across North America. A beloved national treasure and a coveted symbol of Canadian luxury, Birks jewellery is recognized internationally for incomparable quality and the delight brought to its beholders. The iconic Birks Blue Box has proudly been part of Canadians’ stories since 1879. Additional information can be found on the Birks website, Birks.com. @maisonbirks

About Izzy Camilleri
One of Canada’s leading innovative and celebrated designers, Camilleri’s designs have been featured in Vogue, InStyle, Harper’s Bazaar and Forbes. Celebrities who have worn her designs include Angelina Jolie, Jason Momoa, Meryl Streep and Daniel Radcliffe. In 2016, Camilleri designed the leather wardrobe for Tragically Hip frontman Gord Downie on the historic Man Machine Poem tour. Camilleri also created limited edition commemorative key chains incorporating remnants from the garments with 100% of sales benefitting the Gord Downie Fund for Brain Cancer Research at Sunnybrook Hospital. The keychains sold out in a few hours. @izzy.camilleri @izadaptive.

*Birks will donate the first 2000 masks.

For further information: OverCat, 416.966.9970; Audrey Hyams Romoff, ext. 222, [email protected]; Gillian DiCesare, ext. 228, [email protected]; Chelsea Brooks, ext. 226, [email protected]

Birks Group announces temporary closures of Maison Birks stores across Canada

Birks Group Inc. (the “Company” or “Birks Group”) (NYSE American: BGI) announced today that given the rapidly changing environment due to the novel coronavirus COVID-19, and in order to ensure the health and safety of its employees and the community, it is temporarily closing all of its Maison Birks stores across Canada effective on March 18, 2020 until at least April 1, 2020. This decision will be re-evaluated as new information becomes available regarding the COVID-19 pandemic.

“Our store closures are a result of the unforeseeable circumstances caused by the COVID-19 virus and the guidance of government and public health officials. We must take steps to respond to this unprecedented event while protecting our employees and customers, as well as to adjust to what we believe will be a temporary issue,” commented Jean-Christophe Bédos, President and Chief Executive Officer of the Company.

The Maison Birks flagships stores in Montréal, Toronto and Vancouver, as well as the Brinkhaus store (Calgary) and Graff & Patek Philippe (Vancouver) stores, will also be closed however, we have established a concierge service that is available for clients who need assistance. Clients will be able to continue shopping from their home either at MaisonBirks.com or by phone at +1 (855) 873-7373 and benefit from direct complimentary shipping to their door.

About Birks Group Inc.

Birks Group is a leading designer of fine jewelry, timepieces and gifts and operator of luxury jewelry stores in Canada. The Company operates 27 stores under the Maison Birks brand in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands. Birks Collections are available at Mappin & Webb and Goldsmiths in the United Kingdom in addition to several jewelry retailers across North America. Birks was founded in 1879 and has become Canada’s premier retailer and designer of fine jewelry, timepieces, and gifts. Additional information can be found on the Company’s web site, www.birks.com

Forward Looking Statements

This press release contains certain “forward-looking” statements. Given such statements include various risks and uncertainties, actual results might differ materially from those projected in the forward-looking statements and no assurance can be given that we will meet the results projected in the forward looking statements. These risks and uncertainties include, but are not limited to the following: (i) the magnitude and length of economic disruption as a result of the worldwide COVID-19 outbreak, including its impact on macroeconomic conditions, generally, as well as its impact on the results of operations and financial condition of the Company and the trading price of its shares, (ii) economic, political and market conditions, including the economies of Canada and the U.S., which could adversely affect the Company’s business, operating results or financial condition, including its revenue and profitability, through the impact of changes in the real estate markets, changes in the equity markets and decreases in consumer confidence and the related changes in consumer spending patterns, the impact on store traffic, tourism and sales; (iii) the impact of fluctuations in foreign exchange rates, increases in commodity prices and borrowing costs and their related impact on the Company’s costs and expenses; (iv) the Company’s ability to maintain and obtain sufficient sources of liquidity to fund its operations, to achieve planned sales, gross margin and net income, to keep costs low, to implement its business strategy, maintain relationships with its primary vendors, to mitigate fluctuations in the availability and prices of the Company’s merchandise, to compete with other jewelers, to succeed in its marketing initiatives, and to have a successful customer service program and (v) the Company’s ability to execute its strategic vision. Information concerning factors that could cause actual results to differ materially are set forth under the captions “Risk Factors” and “Operating and Financial Review and Prospects” and elsewhere in the Company’s Annual Report on Form 20-F filed with the Securities and Exchange Commission on June 24, 2019 and subsequent filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.

Related Links http://www.birks.com

 

For further information:
Katia Fontana, Vice President and CFO (514) 397-2592

For all press and media inquiries, please contact:
OverCat Communications
Audrey Hyams Romoff, [email protected], (647) 223-9970
Gillian DiCesare, [email protected], (647) 223-5590
Chelsea Brooks, [email protected], (289) 221-6006

ONLINE EXPANSION TRANSFORMS MAISON BIRKS INTO CANADA’S WEB DESTINATION FOR LUXURY JEWELRY AND TIMEPIECES

Montreal, Quebec, November 20, 2019 –Maison Birks, Canada’s premier jeweler and timepiece house, has announced a significant expansion of its online offerings just in time for the Holiday rush. In addition to the assortment of Birks fine jewelry pieces, Maisonbirks.com collections now include Messika and Chaumet, which are exclusive to Maison Birks in Canada, as well as Baume & Mercier, Breitling, Dinh Van, Frederique Constant, Longines, Marco Bicego, Montblanc, Roberto Coin, TAG Heuer and Yoko London. The site is also Cartier’s only official retail partner in Canada.

BIRKS WINS BRAND OF THE YEAR AT WORLD BRANDING AWARDS 2018

Birks, Canada’s leading luxury fine jewellery brand since 1879 has been prized with the prestigious Brand Of the Year Award at the 2018 World Branding Award Ceremony. The gala took place at the Plaza Hotel in New York City last night. This is the first Brand of the Year Award that Birks has received.