The Truth
We believe in the promise of a brighter tomorrow. This is a conviction shared by all of our employees.
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We believe in the promise of a brighter tomorrow. This is a conviction shared by all of our employees.
Watch the videoBirks launches its very own lifestyle magazine. Its title represents the year that founder Henry Birks first opened a small jewelry shop in Montreal under his name.
Birks is named Official Supplier of Jewellery for the Vancouver 2010 Winter Games.
Birks wins the Diamonds: Nature’s Miracle award for Annik Lucier’s design La constellation d’Adamas. Created in the Birks design studio, this piece features 3 rows of diamonds that are 3 metres long and set in platinum.
The extraordinary 18,000 square foot store on Square Phillips in Montreal, known for its iconic architecture, undergoes a major restoration.
Birks incorporates lifestyle images into their catalogue.
Birks takes home a Diamond International award, one of the world’s most prestigious diamond awards, for La plume de Cyran. An exquisite gold and diamond brooch created by Annik Lucier in the Birks design studio. Birks also collaborates with numerous designers who win distinctions for their works, including Toni Cavelti and Marion Cameron.
Jonathan Birks sells the company to the Regaluxe Group, headed by Dr. Lorenzo Rossi di Montelera. With his forward-thinking visions, he intuitively recognizes the outstanding value of the brand.
Timeless catalogues featuring the most splendid of items offered by Birks.
The Birks catalogue cover showcases our prestigious lion crest.
Following the trends of the time, the Birks catalogue is always a style guide.
A heartwarming catalogue cover portrays the joy of giving (and receiving) a Birks Blue Box.
Montreal citizens offer a salver to her Majesty Queen Elizabeth II, which is created by Birks to commemorate the 20th anniversary of the St. Lawrence Seaway.
Birks is among the first to meet the challenges of the retail industry. The first Canadian shopping centre is built in Dorval and Birks is the first to open a jewelry store within a shopping centre.
Another beautiful catalogue cover that’s always chic and simple.
Birks loves celebrating the holidays! These catalogues brings to life our holiday spirit.
The Vancouver store opens just in time for Christmas, on December 1st to be exact.
The Royal Warrant of Appointment is granted to Birks.
A glimpse of the 1922 and 1925 Birks yearbook covers.
William Birks introduces the iconic Blue Box. Over the years, it may change shape but our promise of delight and excitement remains the same!
Birks now operates 4 stores across Canada and is affiliated with an important company in Toronto: Ryrie Bros, Ltd.
The Birks catalogue illustrates our collections in a simple, yet tasteful manor.
The Montreal flagship store expands. Covering 18,000 square feet, the store is a wonderland of modernism with its electrical and heating systems, not to mention the beauty of its ornate architecture.
The eldest son, William Birks, becomes head of the company in 1901. He envisions Birks as a Canadian brand and his goal is to expand. His strategy is based on mergers and takeovers which lead the way to store openings in Ottawa (1901), Winnipeg (1903), and Vancouver (1907).
In 1900, Birks unveils the iconic heart-shaped box. Later, during the 1930s, the bell-shaped box is introduced.
A sketch of a stunning Birks necklace. Upholding the highest standards, it showcases our master craftsmanship.
A family portrait of Henry Birks and his three sons: John, William and Gerald.
The annual Birks catalogue launches. Its essence transcends the years and remains a fundamental part of the Birks story.
Birks moves to the corner of Square Phillips to what is now a historical landmark. It is home to the first flagship store.
Birks moves right across the street to 385-387 St. James Street.
Birks is founded by Henry Birks on March 1, 1879 and a legend is born.