The Truth
We believe in the promise of a brighter tomorrow. This is a conviction shared by all of our employees.
Watch the video2016
2016
2015
2015
The launch of
The launch of
1879 Magazine by Birks
Birks launches its very own lifestyle magazine. Its title represents the year that founder Henry Birks first opened a small jewelry shop in Montreal under his name.
2010
2010
Birks sponsors the Vancouver Winter Games in Canada
Birks is named Official Supplier of Jewellery for the Vancouver 2010 Winter Games.
2004
2004
Birks Shines Again
Birks wins the Diamonds: Nature’s Miracle award for Annik Lucier’s design La constellation d’Adamas. Created in the Birks design studio, this piece features 3 rows of diamonds that are 3 metres long and set in platinum.
2001
2001
A New Look: Restoring the Square Phillips
A New Look: Restoring the Square Phillips
Flagship Store
The extraordinary 18,000 square foot store on Square Phillips in Montreal, known for its iconic architecture, undergoes a major restoration.
2000
2000
Breathing new life into the traditional catalogue
Birks incorporates lifestyle images into their catalogue.
1998
1998
Birks takes home a Diamond International Award
Birks takes home a Diamond International award, one of the world’s most prestigious diamond awards, for La plume de Cyran. An exquisite gold and diamond brooch created by Annik Lucier in the Birks design studio. Birks also collaborates with numerous designers who win distinctions for their works, including Toni Cavelti and Marion Cameron.
1993
1993
Regaluxe invests in Birks Group
Jonathan Birks sells the company to the Regaluxe Group, headed by Dr. Lorenzo Rossi di Montelera. With his forward-thinking visions, he intuitively recognizes the outstanding value of the brand.
1991
1991
The cover of the Birks catalogue
Timeless catalogues featuring the most splendid of items offered by Birks.
1980
1980
Hear us roar
The Birks catalogue cover showcases our prestigious lion crest.
1970
1970
Birks is always in style
Following the trends of the time, the Birks catalogue is always a style guide.
1960
1960
Give the gift of delight
A heartwarming catalogue cover portrays the joy of giving (and receiving) a Birks Blue Box.
1959
1959
The salver and
The salver and
the Queen
Montreal citizens offer a salver to her Majesty Queen Elizabeth II, which is created by Birks to commemorate the 20th anniversary of the St. Lawrence Seaway.
1954
1954
The transition of the retail industry
Birks is among the first to meet the challenges of the retail industry. The first Canadian shopping centre is built in Dorval and Birks is the first to open a jewelry store within a shopping centre.
1950
1950
Birks is at the height of fashion
Another beautiful catalogue cover that’s always chic and simple.
1939
1939
Birks spreads the holiday joy
Birks loves celebrating the holidays! These catalogues brings to life our holiday spirit.
1934
1934
Happy Holidays in Vancouver!
The Vancouver store opens just in time for Christmas, on December 1st to be exact.
1934
The Royal Warrant
The Royal Warrant of Appointment is granted to Birks.
1922
1922-1925
The Birks yearbooks
A glimpse of the 1922 and 1925 Birks yearbook covers.
1920
1920
The iconic Birks Blue Box
William Birks introduces the iconic Blue Box. Over the years, it may change shape but our promise of delight and excitement remains the same!
1917
1917
A silver lining
Birks now operates 4 stores across Canada and is affiliated with an important company in Toronto: Ryrie Bros, Ltd.
1909
1909
From cover to cover
The Birks catalogue illustrates our collections in a simple, yet tasteful manor.
1907
1907
The new store on
The new store on
Square Phillips
The Montreal flagship store expands. Covering 18,000 square feet, the store is a wonderland of modernism with its electrical and heating systems, not to mention the beauty of its ornate architecture.
1901
1901
The expansion of Birks
The eldest son, William Birks, becomes head of the company in 1901. He envisions Birks as a Canadian brand and his goal is to expand. His strategy is based on mergers and takeovers which lead the way to store openings in Ottawa (1901), Winnipeg (1903), and Vancouver (1907).
1900
1900
The heart-shaped ring box
In 1900, Birks unveils the iconic heart-shaped box. Later, during the 1930s, the bell-shaped box is introduced.
1900
Sketch of a sophisticated Birks necklace
A sketch of a stunning Birks necklace. Upholding the highest standards, it showcases our master craftsmanship.
1899
1899
Henry Birks and
Henry Birks and
his three sons
A family portrait of Henry Birks and his three sons: John, William and Gerald.
1894
1894
The first Birks catalogue
The annual Birks catalogue launches. Its essence transcends the years and remains a fundamental part of the Birks story.
1881
1881
The corner of
The corner of
Square Phillips
Birks moves to the corner of Square Phillips to what is now a historical landmark. It is home to the first flagship store.
1880
1880
Moving across the street
Birks moves right across the street to 385-387 St. James Street.
1879
March 1, 1879
The beginning of our legacy
Birks is founded by Henry Birks on March 1, 1879 and a legend is born.