1. Rolex at Maison Birks
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  3. Rolex Lady-Datejust
  4. m279174-0020
  1. Rolex Lady-Datejust

Rolex LADY-DATEJUSTOyster, 28 mm, Oystersteel and white goldM279174-0020

Reference
279174
Model Case
Oyster, 28 mm, Oystersteel and white gold
Bezel
Fluted
Water-Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
Oyster, three-piece solid links
Dial
White
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Lady-Datejust
Fluted bezel
Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Lady-Datejust.

White dial
White dial

Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.

White Rolesor
White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Maison Birks is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The classic Rolex feminine watch, the Oyster Perpetual Lady-Datejust appeared in 1957, carrying the elegance of the Datejust in a small 28 mm size perfectly suited to a slender wrist.The Lady-Datejust offers so many choices that wearers can always find one to reflect their personality. It is available in Oystersteel, in 18 ct yellow, white or Everose gold, or in Rolesor versions that combine Oystersteel and one of three varieties of gold (white, yellow and Everose).

Rolex Lady-Datejust
GRACEFUL ELEGANCE
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