1. Rolex at Maison Birks
  2. Rolex Collection
  3. Rolex Datejust
  4. m278289rbr-0019
  1. Rolex Datejust

Reference
278289RBR
Datejust 31

Diamond-Set Bezel
Diamond-Set Bezel

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Maison Birks is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust
THE CLASSIC WATCH OF REFERENCE
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