About Panerai

Founded in Florence in 1860 as a workshop and school of watch-making, for many decades Panerai supplied the Italian Navy with precision instruments, including early Luminor & Radiomir designs, to be used deep underwater for unparalleled luminosity. Today Panerai's luxury watches represent the perfect balance between Italian design and Swiss technology developed at their Neuchâtel manufacture.

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Explore Panerai Collections

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  SUBMERSIBLE

  Solid and strong, with unrivalled visibility and uniquely distinctive appearance, Panerai renews its great tradition of epic exploits in the depths of the sea with the Submersible.

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  Luminor Due

  Luminor Due is faithfully inspired by the lines of the classic Luminor of the 1950s, subtly redesigned to synthesise the sporting spirit and the ability to wear in elegant and special occasions.

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  Luminor

  Luminor is one of Panerai's iconic collections with its powerful, distinctive identity. A sports watch collection with a striking, minimalist design faithful to the history of Panerai.

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  Radiomir

  On the eve of the Second World War, Panerai created their first watch and an early prototype of the models now known as "Radiomir", to supply the frogman commandos of the First Submarine Group Command of the Royal Italian Navy with unparalleled luminosity for deep ocean diving.

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Innovation. A film by Panerai

“In this world, you cannot leave anything to chance. We do not wait for it to happen. Champions make it happen. Innovation is our success.”
– Jimmy Spithill, Skipper and Helmsman of ORACLE TEAM USA