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*Applicable on select regular price and sale merchandise only. Valid for purchases of $500 or more, before taxes. Excludes after-sale service, pre-owned watches, Cartier, Chaumet, Graff, Grand Seiko, Jaeger-LeCoultre, Panerai, Richard Mille, Rolex, Tudor and Van Cleef & Arpels. Offer valid from February 23rd, 2021, to February 27th, 2021, inclusively. Offer does not apply to previously purchased merchandise and cannot be combined with any other offer. Offer valid on in-store purchases at Maison Birks locations across Canada and online at MaisonBirks.com. The Gift Certificate/e-Gift Card is void and must be surrendered should the original merchandise purchased be returned. The Gift Certificate/e-Gift Card is not redeemable for cash, is non-transferable, and will not be replaced if lost or stolen. The Gift Certificate/e-Gift Card cannot be applied as a payment toward a Birks Prestige, Maison Birks Flexiti Credit Card and cannot be applied toward payment of a prior purchase. The Gift Certificate/e-Gift Card cannot be applied to the purchase of gift cards. The Gift Certificate/e-Gift Card issued will be in the amount of 15% of the purchase price before taxes and can be used from February 23rd, 2021, to May 31st, 2021, inclusively. The original purchase receipt must accompany the Gift Certificate for in-store redemption. The e-Gift card generated must be used for online purchases only. This promotion is subject to change without notice.