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*On select merchandise only with a purchase of $500 or more, before taxes at full retail price. Excludes after-sale service, pre-owned watches, Cartier, Chaumet, Graff, Grand Seiko, Jaeger-LeCoultre, Panerai, Patek Philippe, Richard Mille, Rolex, Tudor, and Van Cleef & Arpels. Offer valid from September 15th, 2020 to September 19th, 2020 inclusively. Offer does not apply to previously purchased merchandise and cannot be combined with any other offer. Offer valid on in-store purchases at Maison Birks locations across Canada and online at maisonbirks.com. The Gift Certificate/promo code is void and must be surrendered should the original merchandise purchased be returned. The Gift Certificate/promo code is not redeemable for cash, is non-transferable, and will not be replaced if lost or stolen. The Gift Certificate/promo code cannot be applied as a payment toward a Birks Prestige, Flexiti Credit Card and cannot be applied toward payment of a prior purchase. The Gift Certificate/promo code cannot be applied to the purchase of gift cards. The Gift Certificate/promo code issued will be in the amount of 15% of the purchase price before taxes and can be used from September 15th, 2020 to December 31st, 2020 inclusively. The Gift Certificate can be redeemed in store only and must be accompanied with the original purchase receipt. The personalized generated coupon code can be redeemed online only. The promo code will be communicated 2-3 business days once the order have shipped. This promotion is subject to change without notice.