• About C&C

    Exclusive to Birks in Canada!

    Trade with Trust

    Birks has established an exclusive partnership with Crown & Caliber in Canada, to offer you options for selling or trading your timepiece. Now you have a trusted resource consumers have been turning to for years.

    Get a Quote Now
*Please note that you will be now redirected to Crown & Caliber's website.
  • Why C&C

    Birks and Crown & Caliber have partnered

    As a trusted name in pre-owned watches, Crown & Caliber built its business on pre-owned market expertise, reliable service and professional authentication. By emphasizing transparency and placing value on quality, Crown & Caliber has become the marketplace for watch collectors and casual enthusiasts alike.

How the program works



  • 1.

    Request a quote


    Complete a quote request from Crown & Caliber. The whole form only takes a minute to fill out.

  • 2.

    Receive your offer


    Receive your offer within 3 business days via email from Crown & Caliber. You'll have two options: cash, or a Birks gift card worth 20% more, applicable for use in Birks stores only.

 
  • 3.

    Send your watch


    Ship your watch to Crown & Caliber for inspection and authentication, which usually takes 3-5 business days.

  • 4.

    Receive your cash or Birks gift card


    If you choose the cash option, Crown & Caliber will process and mail your payment directly to you. Alternatively, you will receive a gift card by mail, which includes an additional value of 20%, applicable to any purchase at Birks stores across Canada.

 



Get a free quote on your luxury watch

Request a Quote Now

 

Questions ?

Crown & Caliber Program FAQ

HOW IS MY WATCH VALUED?

Crown & Caliber does their research. They have spent the last 5 years gathering data from Ebay, auction results, forum sales, and their own transactions to get a real-time pulse on the secondhand watch market. They do this in order to determine the fairest price for any given watch, in real-time..

HOW LONG IS THE PROCESS?

Each watch is a unique case. Offers are determined using current market data, historical transactions and the provided information about your watch. This data allows Crown & Caliber's team of pricing experts to be able to give you an initial offer that they will stand behind. This process takes the team up to 3 business days.

CAN I TRUST CROWN & CALIBER?

Luxury watches aren't cheap. And we know that it's hard to trust a faceless internet business. If you have questions or concerns, the Crown & Caliber team is available via chat, email, or phone.
CROWN & CALIBER CUSTOMER SERVICE
1 (888) 435-1316
Phones Open:
Mon - Thurs 9am - 6pm ET
Fri 9am - 5pm ET
Sat and Sun Closed

Email: [email protected]
5500 Interstate North Parkway
Suite 100
Atlanta, GA 30328
(by appointment only, Mon - Fri 9:00am - 4:00 pm ET)

DON'T LIKE CROWN & CALIBER'S FINAL OFFER?

If you don't like the offer that Crown & Caliber has made you, simply notify their Client Services team. They'll close your case, with no further requirements from you..

HOW DO I GET MY WATCH TO CROWN & CALIBER?

When you accept Crown & Caliber's offer, they will email you a pre-paid and fully insured UPS shipping label with instructions on how to pack your watch to send to them. UPS labels are emailed to you within 1 business day after you accept the offer for your watch.

WHICH WATCH BRANDS DO YOU ACCEPT?

Crown & Caliber accepts the following brands for trade-in
A-C
A. Lange & Sohne
Audemars Piguet
Baume & Mercier
Bell & Ross
Blancpain
Breguet
Breitling
Bremont
BVLGARI/Bulgari
Cartier
CHANEL
Chopard
Chronoswiss
Corum
D-F
FP Journe
Franck Muller
G-I
Girard-Perregaux
Glashütte Original
Graham
Heuer
Hublot
IWC
J-L
Jaeger-LeCoultre
Jaquet Droz
Longines
Louis Vuitton
M-O
Maurice Lacroix
Montblanc
Nomos
OMEGA
P-R
Panerai
Patek Philippe
Piaget
Rolex
S-U
Speake-Marin
TAG Heuer
Tudor
Ulysse Nardin
V-X
Vacheron Constantin
Y-Z
Zenith

WHO PROCESSES THE WATCH TRADE-IN TRANSACTION: CROWN & CALIBER OR BIRKS?

Crown & Caliber processes the trade-in transaction. Birks simply facilitates the program between its clients and Crown & Caliber.

IF I CHOOSE THE CASH OPTION, WHO WILL SEND ME MY PAYMENT?

If you choose the cash option, Crown & Caliber will process and mail your payment directly to you.

ALTERNATIVELY, WHO WILL SEND ME MY BIRKS GIFT CARD IF I CHOOSE THIS OPTION?

If you choose the gift card option, Birks will send it to you.

WHERE CAN I USE MY BIRKS GIFT CARD?

Birks Gift Cards can be used at any Birks store across Canada. You can use your Gift Card to purchase all products and services offered by Birks. You cannot use a Gift Card as payment on your Birks credit card account. Birks gift cards are not currently accepted online.

CAN I USE MY BIRKS GIFT CARD ON BIRKS.COM?

We currently do not accept the Birks Gift Card online but are working to offer this very soon!