Birks for Bees
The world population of bees is decreasing at an alarming rate due to climate change, pesticides, loss of habitat and new diseases. Bees play a pivotal role in maintaining and protecting natural ecosystems and biodiversity contributing to the overall wellbeing of our environment.
Birks has made it its mission to spread awareness to the cause as well as partner with Canadian organizations to ensure the longevity of Canada’s world-renowned natural environment.
“As a heritage rich Canadian brand it is imperative we give back to our nation,”
Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group.