2016
2016

The Truth

We believe in the promise of a brighter tomorrow. This is a conviction shared by all of our employees.

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2015
2015

The launch of 
1879 Magazine by Birks

Birks launches its very own lifestyle magazine. Its title represents the year that founder Henry Birks first opened a small jewelry shop in Montreal under his name.

2010
2010

Birks sponsors the Vancouver Winter Games in Canada

Birks is named Official Supplier of Jewellery for the Vancouver 2010 Winter Games.

2004
2004

Birks Shines Again

Birks wins the Diamonds: Nature’s Miracle award for Annik Lucier’s design La constellation d’Adamas. Created in the Birks design studio, this piece features 3 rows of diamonds that are 3 metres long and set in platinum. 

2001
2001

A New Look: Restoring the Square Phillips
Flagship Store

The extraordinary 18,000 square foot store on Square Phillips in Montreal, known for its iconic architecture, undergoes a major restoration. 

2000
2000

Breathing new life into the traditional catalogue

Birks incorporates lifestyle images into their catalogue.

1998
1998

Birks takes home a Diamond International Award

Birks takes home a Diamond International award, one of the world’s most prestigious diamond awards, for La plume de Cyran. An exquisite gold and diamond brooch created by Annik Lucier in the Birks design studio. Birks also collaborates with numerous designers who win distinctions for their works, including Toni Cavelti and Marion Cameron.

1993
1993

Regaluxe invests in Birks Group 

Jonathan Birks sells the company to the Regaluxe Group, headed by Dr. Lorenzo Rossi di Montelera. With his forward-thinking visions, he intuitively recognizes the outstanding value of the brand.

1991
1991

The cover of the Birks catalogue

Timeless catalogues featuring the most splendid of items offered by Birks. 

1980
1980

Hear us roar

The Birks catalogue cover showcases our prestigious lion crest.  

1970
1970

Birks is always in style

Following the trends of the time, the Birks catalogue is always a style guide. 

1960
1960

Give the gift of delight

A heartwarming catalogue cover portrays the joy of giving (and receiving) a Birks Blue Box.  

1959
1959

The salver and
the Queen

Montreal citizens offer a salver to her Majesty Queen Elizabeth II, which is created by Birks to commemorate the 20th anniversary of the St. Lawrence Seaway.

1954
1954

The transition of the retail industry

Birks is among the first to meet the challenges of the retail industry. The first Canadian shopping centre is built in Dorval and Birks is the first to open a jewelry store within a shopping centre.

1950
1950

Birks is at the height of fashion

Another beautiful catalogue cover that’s always chic and simple.

1939
1939

Birks spreads the holiday joy

Birks loves celebrating the holidays! These catalogues brings to life our holiday spirit. 

1934
1934

Happy Holidays in Vancouver!

The Vancouver store opens just in time for Christmas, on December 1st to be exact. 

1934

The Royal Warrant

The Royal Warrant of Appointment is granted to Birks.

1930
1930

The iconic Birks Blue Box

William Birks introduces the iconic Blue Box. Over the years, it may change shape and shade of blue but our promise of delight and excitement remains the same!  

1922
1922-1925

The Birks yearbooks

A glimpse of the 1922 and 1925 Birks yearbook covers.  

1917
1917

A silver lining 

Birks now operates 4 stores across Canada and is affiliated with an important company in Toronto: Ryrie Bros, Ltd.

1909
1909

From cover to cover 

The Birks catalogue illustrates our collections in a simple, yet tasteful manor.

1907
1907

The new store on
Square Phillips

The Montreal flagship store expands. Covering 18,000 square feet, the store is a wonderland of modernism with its electrical and heating systems, not to mention the beauty of its ornate architecture.

1901
1901

The expansion of Birks

The eldest son, William Birks, becomes head of the company in 1901. He envisions Birks as a Canadian brand and his goal is to expand. His strategy is based on mergers and takeovers which lead the way to store openings in Ottawa (1901), Winnipeg (1903), and Vancouver (1907).

1900
1900

The heart-shaped ring box

In 1900, Birks unveils the iconic heart-shaped box. Later, during the 1930s, the bell-shaped box is introduced.

1900

Sketch of a sophisticated Birks necklace

A sketch of a stunning Birks necklace. Upholding the highest standards, it showcases our master craftsmanship. 

1899
1899

Henry Birks and
his three sons

A family portrait of Henry Birks and his three sons: John, William and Gerald. 

1894
1894

The first Birks catalogue

The annual Birks catalogue launches. Its essence transcends the years and remains a fundamental part of the Birks story.  

1881
1881

The corner of
Square Phillips

Birks moves to the corner of Square Phillips to what is now a historical landmark. It is home to the first flagship store. 

1880
1880

Moving across the street

Birks moves right across the street to 385-387 St. James Street. 

1879
March 1, 1879

The beginning of our legacy

Birks is founded by Henry Birks on March 1, 1879 and a legend is born.