Birks for Bees

In partnership with Alvéole and the Honey Bee Research Centre at the University of Guelph, the Birks for Bees campaign supports the preservation and protection of honey bees.




Bee colonies experience global decline, due to an exposure to parasites, pesticides, viruses and environmental changes.



⅓ of our food depends on bees' pollination. Grains are primarily pollinated by the wind, but food like fruits, nuts, and vegetables are pollinated by bees.



Bees play a key role in sustaining almost 90% of wild plants by supporting biodiversity, ecosystems, and the essential balance of water, oxygen and carbon dioxide that is required for any form of life.

Inspired by the bees

Our Collections


One Solution:
Urban Beekeeping

Urban beekeeping contributes to increasing local honey production, pollination and urban greening. The cities’ strict anti-pesticide regulation and abundance of non-pollinated flowers make them an ideal habitat for bee colonies, which contributed to the emergence of this new trend. We are proud to celebrate our third year of urban beekeeping thanks to the hives on the roof of the Birks boutique in Downtown Montreal managed by Alvéole, an organization that assists individuals and organizations with the installation and maintenance of bee colonies.


The Birks Bee Chic

Inspired by the artisans of Mother Nature and everyone's friend, the honey bee, this daring collection will let you bee bold, bee beautiful and, most importantly, bee chic. 10% of sales of the Birks Bee Chic silver pendant will benefit the Honey Bee Research Centre at the University of Guelph in Ontario.

View the collection

The Research Centre at the University of Guelph

Birks partners with the Honey Bee Research Centre at the University of Guelph. Internationally renowned for its apiculture research, education and outreach, it is North America’s largest research and teaching apiary. Birks supports researchers and graduate students who are identifying and understanding the various diseases, parasites and environmental factors impacting honey bee colonies. Together we will find solutions to improve bee health, food security, and the environment.